B.B.A. with a Concentration in Marketing and Entrepreneurship

The Department of Business is committed to providing degree programs that will prepare students to thrive in the corporate arena, in mission-based enterprises, or as entrepreneurs. Program faculty support the college-wide student learning outcomes of communication, critical thinking, creativity, and connectivity through a series of courses that develop an increasingly nuanced understanding of the complexities of business. Marketing and Entrepreneurship is a concentration offered within the Business Program that prepare students who wish to pursue corporate careers with a focus on the increasingly important world of marketing and media, or students who envision being the founder/CEO of their own business in either a corporate or nonprofit enterprise.

A student seeking to earn a BBA with a concentration in Marketing and Entrepreneurship must satisfy the Gateway (pre-major) courses, complete the Business Common Core, and 18 hours of concentration courses. In addition to satisfying the Gateway courses, potential majors must have an overall GPA of 2.50 on a 4.0 scale. 

Once a student has been accepted into the BBA program, all classes must be completed with a C- or higher to count toward the department's graduation requirements. A student who earns less than a C- in a major course will need to repeat the course in a subsequent semester.

A Business major whose overall or major GPA falls below a 2.50/4.00 may be placed on departmental probation and will be expected to work closely with the faculty advisors to develop a strategy to return the GPA to the expected level.

Students pursuing a Bachelor of Business Administration degree must complete 45 semester hours of major coursework beyond the general education (Ethos) requirement of 44 hours and the nine hours of pre-major Gateway courses. Students will complete the total required 120 hours as follows: 

Ethos courses

44 hours

Gateway Courses (pre-major)

9 hours

Common Business Core

27 hours

Concentration Core

18 hours

General Electives

22 hours

Total

120 hours

Gateway Courses and Common Business Core

The required courses in the Gateway (pre-major) Common Business Core sequence include the following:

ACCT 2211

ACCT 2212

ECON 2200

FNCE 3353

MATH 1114 or PSYC 2298

MGMT 2200

MGMT 3312

MGMT 3370

MGMT 3385

MGMT 3393

MGMT 4451

MRKT 3380

Concentration Courses

Marketing and Entrepreneurship

Students choosing the Marketing and Entrepreneurship concentration must complete:

Recommended Progression

Students who are interested in the B.B.A. with a Concentration in Marketing and Entrepreneurship can review a four-year course plan.